So by a ten-to-one margin, less choice resulted in more sales.
The professor responsible for this social experiment concluded that the presence of choice might seem appealing in theory, “but in reality, people might find more and more choice to actually be debilitating.”Quite simply, the doubt in oneself to make a confident decision when presented with overwhelming choice often erodes one’s ability to make any choice at all.
“Twenty years from now, the idea that someone looking for love won’t look for it online will be silly, akin to skipping the card catalog to instead wander the stacks because the right books are found only by accident.” — Rufus Griscom Wired Magazine, 2002 Ask any Baby Boomer about dating and you’ll likely hear stories of yesteryear’s lengthy courtships: Handwritten love notes lightly dusted in perfume, delivered through friends, then saved for a lifetime; stress-inducing phone calls to arrange plans for Friday night; the fear and courage that went into romance and rejection just a few decades ago. Ever see a child choosing flavors at Baskin Robbins?
Back then, the stakes were never higher when you worked up the nerve to ask out the prettiest girl in school. And what role does technology now play in today’s dating world? Choosing between 31 ice cream flavors as a child is a special form of torture.
The modern era of digital courtship provides everyone wanting love a veritable feast of potential suitors. And what would that mean when it comes time to choose just one? The choice between chocolate or vanilla makes for a rather simple decision.
And thanks to the rise of mobile technology, humankind’s attention span is now rated at 8 seconds, a full second shorter than a goldfish.
As devices leapfrog each other via tech advancements every few years and we press towards an ever-connected future, we ourselves are beginning to change and adapt. We are developing entirely new psychoses and phobias that a mere decade ago would sound like a plot from a sci-fi movie.Nomophobia is the fear of being out of mobile contact.This is a deeper condition than just being bored in the doctor’s waiting room. Meredith collects data to deliver the best content, services, and personalized digital ads.We partner with third party advertisers, who may use tracking technologies to collect information about your activity on sites and applications across devices, both on our sites and across the Internet.