Below we’ve highlighted some key issues to bear in mind when promoting dating services.
Consumers are often searching for people who share their views and values; advertisers should not take advantage of this by implying that websites are only open to specific groups or those with certain interests if they are not.
We are committed to maintaining standards, protecting users and giving those users assurance as outlined in Our Guiding Principles. A link to our customer service arrangements is provided here.
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Search Traffic The percentage of traffic, both free and paid, that come to this site from a search engine over the past 3 months, updated daily. Tell them about the little details that attracted you to their online dating profile or discuss your shared interests. Read our advice articles to make your profile as attractive as possible and find tips on how to break the ice. Privacy: The information you provide will be used by International Limited and/or Dating Limited, Meetic’s group companies (by which we mean Meetic, any parent company of Meetic, and any subsidiaries of Meetic or its parent company), and their service providers located within and outside of the European Union (described herein as, the “Meetic Group”) in order to provide you with access to the Meetic Services.If we are not able to resolve a complaint, you may submit it through the EU online dispute resolution platform at Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.Recent years have seen a proliferation of online dating websites, and inevitably there have been a number of complaints to the ASA about advertising for these services.